“Teamwork is critical to success in team sports and just as critical when you’re working in an office setting with a group of individuals that have a common goal.” –Deneé Barracato
[00:00:30] Tommy Thomas: We’re continuing the conversation we began last week with Deneé’ Barracato, the Deputy Director of Athletics for Operations and Capital Projects at Northwestern University. Deneé reflects on her transition from a professional basketball player to a senior leader in higher ed athletic administration. She also shares personal reflections on balancing her professional role with her responsibilities as a spouse and a mother. This is a must listen for anyone navigating the complexities of leadership.
[00:01:06] Tommy Thomas: Let’s move away from your basketball career and sooner or later you decide that was a chapter in your life that was closed and you moved into higher education administration. Take me back to your first management job when you first led a group of people. What do you remember about that?
[00:01:27] Deneé Barracato: Wow. Okay. So, I remember having the opportunity to lead a group of Graduate Assistants. And when I first started at Adelphi University, my Athletic Director took a chance on me once I decided to move into administration and move away from professional basketball and I had the opportunity to work with these talented young adults who just wanted to continue their career and their education. And as there were three graduate assistants that I had an opportunity to work with, and then a host of different student workers and staff that will work our games. And that was at the division two level.
And I remember just being so in awe of their work ethic, right? So, I was a Division 1 women’s basketball player. There were some perks that came along with that, whether it was gear or whether it was a scholarship, whether it was charter bus traveling or flights or those sorts of things. Pregame meals, but starting out at the division two level, just seeing their love, pure love for the sport.
[00:02:33] Deneé Barracato: The way that they fundraise for things that weren’t just given to them. And then seeing them work on top of having to be a student athlete, I was just really put to shame.
I remember, and then even the grad assistants that I had an opportunity to oversee, I had one traveling all the way from Brooklyn, New York to Long Island, and she would do that on a daily basis. She would come in early, she would go to her classes, she would come into the office afterwards, she would work long hours, work our games ,organize and do all the things that I asked of her. And then she would get on the train later at night, go back to her home and then come back the next day and do it all over again.
[00:03:15] Deneé Barracato: And for me, I was just like, oh, my goodness. I thought I had some work ethic. And then I had an opportunity to work with them and to lead them and to guide them. And I think we learned from each other. And I was younger then, I think I was about 24. And I was just like, holy smokes, I just missed out. I thought that I had a pretty good work ethic and no one really had to motivate me.
I was motivated. But then you see this caliber of student and student athlete that really motivated me. Inspired me to just be better for them. Being a better leader, being a better administrator, trying to communicate with them effectively so that way we were efficient with our time, and they felt like they were getting something out of their experience.
So, for me, that experience with them was probably more of an educational opportunity for me than anything else. And we still keep in touch to this day. I really appreciate how they helped me grow into a professional.
[00:04:14] Tommy Thomas: In his book, It’s How You Play the Game: The 12 Leadership Principles of Dean Smith, David Chadwick, one of his ball players wrote “the concept of team may be Coach Smith’s greatest contribution to basketball, leadership, and society”. When you think about that from a macro perspective, how does that resonate with you?
[00:04:37] Deneé Barracato: Yeah, I spoke about it before. Team is critical to your success especially when you’re playing in a team sport environment or when you’re working in an office setting with a group of individuals that have a common goal.
Whatever that goal is, working together collaboratively and understanding that goal and doing it intentionally. Understanding everyone’s differences, inviting their gifts to the table and just embracing that with intentionality through relationships is so very critical. So, I couldn’t agree with Dean Smith more.
It’s attributed to the success that he had at Chapel Hill over the years. And so, I would agree with him. The concept of team is so important and sometimes we have to remind ourselves as administrators that they’re watching.
[00:05:24] Deneé Barracato: Individuals are watching that will then translate to what they do in a group setting on their team. And so, we have to be very cognizant of that on a daily basis that we’re embodying the things that we teach them and the things that we reiterate and the things that really, hopefully they will take with them beyond just college athletics and beyond their team into society and into their community post, higher education.
I think, certainly his comment was very impactful and important because without people around you, and sometimes we talk about that as a village, without a village around you helping you to be successful. It’ll be really difficult. Rome wasn’t built in a day. But you need a team to help build it over time.
And so I think, certainly that’s something that I think about with a team, anything’s possible. You have to do it with intentionality and understanding that everyone comes with all different shapes and sizes, but different gifts as well that can help you be successful.
[00:06:31] Tommy Thomas: If I were to come to one of your team meetings next week, and maybe after a few minutes we convince you to leave the room, I asked them two questions. I asked them, what was the most rewarding thing about working with and for Deneé, what would they say? And if I ask them what was the most challenging thing about being on your team, what would they say?
[00:06:54] Deneé Barracato: I’ll start with the latter. The most challenging thing I think that they’ll say is that I’m not around enough. That if I was around, if I was able to say hello every single day it would be more impactful, right? My leadership would be more impactful and, oftentimes I challenge myself daily to do that.
I just find it really difficult to do my job at a high level with all the things that I’m responsible for while still finding my way through two campuses. Two different sides, a mile away, and going through each of the buildings. And so that’s something that I know over the course of my time here and Northwestern and even some of my other stops along the way that I probably need to improve on.
So that’s the one thing I think that they’ll say is we don’t see her as much as we’d like but when she is around, I try to be encouraging. I try to thank them for their good work and all their efforts. And then I would say the most impactful thing would be, I’m hoping that they would say my energy.
[00:08:01] Deneé Barracato: The support that I give them. I always try to find ways in which we can thank them for their hard work, for their time, their diligence or due diligence and everything that they do, their intentionality. Because currently in the unit that I oversee is operations, right? So, everything from events and facilities and equipment and recreation and murals.
The way I describe it to them is that we’re the engine in the car, and unless that engine starts or works, the car will just sit there looking pretty, but it won’t move from zero to 50 or 200. And so, I encourage them in that way that the engine works really hard, but without the engine, the whole team likely won’t be successful.
So, I think that the thing that I try to remind them is that they’re valued and that they’re important. And I try to bring energy, I always talk about Let’s Go Cats. We’re doing this together. Thank you for your time. And I hope that goes a long way. But I certainly know as a leader, I have a lot of things to work on.
[00:09:03] Deneé Barracato: And when I feel like I have it figured out, I might as well just retire. So, I’m not ready. I’m not close to retirement. So, I would say that I still have a lot to learn to get better at and more to give back to our team. But we also talk about teamwork and being great teammates and being communicative as well.
So hopefully those are the things that they might say.
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[00:09:22] Tommy Thomas: I remember from the conversation you had with Ty, y’all talked about the current building project is probably not a strong enough word to say what’s going on at Northwestern right now, but take us into that and just the ambitious nature of such an endeavor. Give us a little background of that.
[00:09:40] Deneé Barracato: Yeah, I’ll give credit to a lot of my colleagues. A lot of our leaders on campus and our board of trustee members, our president who really stood behind what our head football coach wanted to see in terms of the momentum of the season that we finished last year in Las Vegas, when we played in the Las Vegas Bowl against Utah, and we won. It was a challenging year which started very tumultuously.
And with our transition of Head Coaches and we went into the season after I think the year before we were either three and nine or one 11, I apologize. I can’t remember, but it wasn’t a successful season the year before. And we had high hopes for that upcoming season, but then we ran into this transition with our head coaches and it was a difficult time for our team.
It was something that was well documented in the national realm. And so, what we wanted to do is we wanted to really galvanize our team and really get them to focus on why they came to Northwestern. Why that season was so important, not because they wanted to prove something to anyone else, but to themselves and what they were there to do and really embracing and coming together as a unit.
And they did do that. They did that very well. Before I talked about being in awe of student athletes and our student athletes here in Northwestern are not behind. They are so very impressive and our coaching staff as well. So, our Head Coach really took that to heart and he really brought them through a very difficult season to a very successful outcome.
We ended the year eight and five and we wanted to continue that momentum into this season finishing eight and five. And it would have been challenging to do that off campus, even though we had started to investigate different venues that we could potentially play in the Chicagoland areas, some on the outskirts, but nothing, as is the same as playing at home and in front of your students, fans, faculty, staff, those family members that want to come and support you.
[00:11:50] Deneé Barracato: And it would have been really difficult if you took that show on the road every single week and to different venues. And for those of you that don’t know, we were constructing a brand-new football stadium. And we’re in a two-year period of construction. And so, for that reason, we were without a home.
So, we had to figure out okay, whether or not we were going to take the show on the road or whether there was an opportunity for us to play at home. And so initially when the idea came to us from our former head coach and some of our board of trustee members. It was something that we had to look into because we, what we didn’t want to do is we want us to support our team, but we also didn’t want to impact some of the other Olympic sports that utilize the same footprint.
[00:12:31] Deneé Barracato: And so, we wanted to ensure that was something that we could do. And through some investigation, intentionality, some collaboration and people that were pushing and all the right places, we ended up with this unbelievable lakeside venue that holds around 12,000 people. And we’re slated to open this Saturday against Miami of Ohio at 2:30 PM on BTN. And so, we’re just excited. It was something that came together in a matter of, wow, 70 plus days. We had a plan and then we pivoted and, now we’re really excited that we’re able to give our student athletes a home field advantage an opportunity to have momentum leading into this season, coming off of an incredible season last year, giving our students an opportunity to see them on campus and not have to travel far.
And I would say the same thing with our faculty and staff and our coaches and the family members that support our student athletes as well, that want to come and see their sons, participate in the sport they’ve invested themselves into, it’s certainly been an endeavor. We worked collaboratively in production, which is a company that helped put together this temporary facility and then also worked with Nations Group, who helped manage the project for us, as with something like this.
[00:13:49] Deneé Barracato: There’s so many different moving pieces, and we had a host of others on campus across campus, centrally and within our department that really took this seriously. And as a result, I think you’ll see a beautiful lakeside facility on Saturday and then throughout the next four games after that.
And then we’ll culminate at Wrigley field for our last two games. Yeah, it was certainly an undertaking, but the reason is because we really wanted to give our football program an opportunity to be successful, not just last year, but leading into this year and then the following year, and we found a way to do that.
As we’ve been talking about throughout this whole podcast, we did it with a team that brought so many different talents, so many different areas of expertise and we all worked together collaboratively to do this in a very great way. And so, I’m just proud of being one member of that team that really put it all together.
[00:14:44] Tommy Thomas: At what point in your life did you begin to get comfortable in your leadership skin?
[00:14:52] Deneé Barracato: Oh, I think that’s an evolving thing for me. I always challenge myself to continue to be a better leader not just to be a manager, but someone that can invoke some inspiration, I think. I even work at it at home with my own children, inspiring them to be, the best that they can be at school with their extracurricular activities, whether it’s an instrument or whether it’s in sport or whether it’s a sibling or mother to my children and I always think about well, how can I be a better mother? How could I be a better administrator? How could I be a better colleague? How could I be a better mentor? And so, I don’t know that there’s been one moment where I felt like I’ve, okay, I’ve done it. I think that for me it’s been an area that I’ve been very conscious about wanting to be better for those around me.
And one that I really asked the Lord for guidance and help on, right? Every day I say, I pray for wisdom and an opportunity to be better for those around me. And so, I don’t know that I’ve gotten there yet. I aspire to be as good as some other leaders that we’ve seen, but I’m still a work in progress.
[00:16:00] Deneé Barracato: So, we’ll see when I’m ready to retire or what they say about me in the books at some point if I do make it there, but certainly a never evolving aspiration that I have with myself.
[00:16:13] Tommy Thomas: When you came to Northwestern, you obviously had to evaluate the job or the situation they offered you. At this point in your life, knowing yourself as well as you do now, what do you look for in a leadership opportunity? What makes a good fit for you?
[00:16:31] Deneé Barracato: At this point in my life unfortunately, I cannot only think about myself. I often think about my children, what’s a great fit for them right now.
My children are 14, soon to be 11 and 9. And, they’re growing, and they have their own friends now. They have their own comfort levels. So, when making a decision, I always keep them in mind, certainly my husband, we never make decisions unaligned. And we also, we always try to come together and talk about what’s in the best interest of our family unit.
And so there might be opportunities where I think might be a good fit for me based on my background or where I’ve been successful and what positions might be of comfort to me. But I always try to be intentional about making those decisions. If I did have an opportunity with my family in mind first and foremost, and then, I try not to make any decisions without praying about it and without asking for guidance and wisdom and direction and where the Lord will have me even if I think it’s a perfect fit or my husband or my family thinks it’s a perfect fit. It might not be.
[00:17:40] Deneé Barracato: Over the last five years, I’ve loved my time at Northwestern and certainly we’ve gone through many challenges just like everyone else has across the country. And I’ve always found peace here to a certain extent where; okay, this is where I’m supposed to be for one reason or another.
And, as sometimes what you believe is good for you may not be or what you think may not be good for you is where the Lord wants you. I always make any decision based on prayer first and guidance from the Lord, but also with my family in mind.
[00:18:16] Tommy Thomas: Let’s talk about authenticity for a minute. Oscar Wilde said, be yourself. Everyone else is already taken. St. Catherine of Siena put it, be who God meant for you to be and you’ll set the world on fire. What lessons have you learned about authenticity over the years?
[00:18:37] Deneé Barracato: It’s important to be yourself while evolving and hopefully growing. In your own skin, being open to having a growth mindset, one that you’re not just stubborn about just because of how you were raised or, what was instilled in you, I think sometimes as people that do have faith, we’re short sighted and the fact that maybe not, and not everyone thinks the same way.
And hopefully carrying yourself in a way where people see you as an advocate and as a light instead of someone that they’re afraid to come to or someone that you might judge them or someone that may not understand is really important to me. And so just being authentically me, who I am, I’m a Hispanic woman from the city of New York then moved to the suburbs of New York that loves sports, loves basketball, but also loves being a mom.
[00:19:38] Deneé Barracato: I think it’s really important, but also being open to others that might not have walked that same journey or even those that might not know the Lord or might not have embraced that side of their spirituality and really helping them understand that my job here on earth is one to be a great person to them, one that’s to love them and one that will be there to support them through their life and through their journey.
And that’s so very important to me because I think oftentimes, we may not be seen as advocates in that realm. And so, it’s important to be an advocate for all the things that I described. Being a woman of color, being a woman of faith, all those different types of things, but also being an advocate to others that might not have walked that same path and maybe don’t understand.
So, my job is always to try and walk in the light, be a reflection of the Lord and let people know that I’m authentically me. I’m going to have my New York accent. I’m going to represent the Latino community and represent the Lord when I have the opportunity. But also embrace people that are different and let them know that I love them despite their differences, and I want them to love me the same way.
[00:20:52] Deneé Barracato: And so that’s my goal. And then that’s what I really hold myself to that standard.
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[00:20:59] Tommy Thomas: You’ve had to hire a lot of people in your life and probably you’ve had to fire one or two, maybe not too many, but when you go into the hiring mode, what are you looking for at the cabinet level? At your level, what are you looking for in a person?
[00:21:15] Deneé Barracato: I’m looking for someone who has the ability to work within a team setting, someone that has great work ethic, someone that has potential, someone that’s eager.
A lot of times people talk about, oh this person doesn’t have experience. This person doesn’t have this. This person doesn’t have all these credentials on their resume. And depending on the job, sometimes you do need that. But in other cases, I think it’s important to give people an opportunity.
I think those are the things that you as a leader or as an administrator can teach them on the job, but without great work ethic, without a great vigor for the job, for life, someone that’s positive, someone that’s willing to learn, someone that’s excited about the job. Those things are really hard to invoke in someone.
[00:22:02] Deneé Barracato: You really have to have that ambition, that work ethic. Those are some things that you can’t teach. You can’t teach drive. You can’t teach optimism. You can’t teach an interest to learn. And so those things for me are really important. When I interviewed someone, just someone that is truly interested in the job, truly interested in the organization that they’re applying for, someone that’s excited about the opportunity, someone that’s grateful for the opportunity and someone that’s willing to work really hard within the role that they’re applying for.
And that’s one of the first things that I look for because I can’t teach that. Excuse me. So just coming into a role once they have that, they’ve got me hooked. And now I can focus on your credentials, your educational background, your experiences, and all the things that I think that they would bring to the position that would make them successful.
But unless they have those initial things, for me, it tends to be a little bit more difficult to get them beyond that point.
[00:23:11] Tommy Thomas: So you mentioned earlier in our conversation, you use the phrase, take a chance and the like when you decided to move from the ranks of the professional athletics and administration somebody took a chance on you.
And I certainly remember when I was much younger people took a chance on me. Have you had a situation where you took a chance on somebody and it didn’t work out? And if so, how did y’all reconcile that?
[00:23:42] Deneé Barracato: I would say, yes, that has happened. I think the way that I approached it was with patience, giving them an opportunity to learn from the things that I would bring to their attention. An opportunity to reflect on some of the things that I may have wanted them to improve on. And not just looking at one isolated incident, but also helping them through that process and at a certain point if they’re not willing to make those corrections or improve the things that we’ve set out for them.
And that could even be a performance plan or anything that I would want them to do in order to be successful would be really difficult for us to move forward because like I mentioned before, unless you’re curious, unless you’re motivated, unless you’re willing to learn and grow in whatever position you’re in, it’s really going to be hard for you to advance and specifically with individuals that you take the time to help grow and to help motivate to the next phase of their life or their career.
[00:25:06] Deneé Barracato: If they’re unwilling to make those adjustments, then, at that point, it becomes very difficult. So for me, I tend to just give a little bit more, because I often believe that everyone deserves, not just one chance, but, several opportunities to grow from their experiences and make some self-corrections.
But at some point, there have been instances where, unfortunately I haven’t been able to maintain them within the environment that I am in because at that point, it becomes an opportunity for that to then rub off on some of the other staff members and culture is really important.
And without bringing on a detriment to the team, sometimes you just then need to step away. And I would say I even saw that in my own career now, my own life as a senior in college, when I had to take a step away from the team, because at that point I didn’t believe that I was productive for them.
I didn’t believe that I was going to be the best version of myself in order for the team to be successful. So, I took a step back and sometimes that happens in life and whether it’s professionally or personally.
[00:26:21] Tommy Thomas: Yeah, let’s bring this thing to a close. Maybe get a little introspective. How have you changed in the last five years?
[00:26:30] Deneé Barracato: How have I changed? I’ve changed in the way that I’ve looked at life. I think COVID taught us a really big lesson in that, and that you can do more with different resources, with different ways of interacting with people, like we talked about at the beginning of this call. I don’t know if this platform was available to us, that you and I, Tommy would even be speaking.
And so, we learned a lot about how technology can impact relationships and can flourish them in a very different way than we even imagined. And so as a professional over the last five years, just being more innovative in the way that I’ve communicated. And the way that I’ve maintained relationships certainly as a mother, just be more in tune to my children as they grow the differences and, in their life, and their interests and being present, having to sit down and listen to my daughter be interested in things that I may not be interested in.
[00:27:38] Deneé Barracato: And at that point in life, I have to say it’s not about you, it’s about her, it’s about her life, it’s about her, what’s interesting to her and just being there as a listener and as someone that can guide her and give her advice or answer any questions that she might have. So, I would say as a mother growing into someone that can help her children navigate through life not through my lens, but through theirs.
And I would also say, through this ever-changing landscape at Northwestern, we’re hopefully going to be appointing a new Vice President – Director of Athletics soon here. And through some permanent positions and interim, it’s going to be my seventh leader in a five-year period. And so, learning how to adjust and be flexible to new leadership, and then demonstrating that flexibility to the team and the staff, and keeping them abreast and communicating with them on new expectations or different expectations and how we can pivot and navigate has certainly helped me professionally.
[00:28:35] Deneé Barracato: It’s been challenging because every leader maybe has a different style, maybe has different expectations, but growing into that and having patience and knowing that my team is relying on me for that continuity in order for them to be successful.
So, I would say patience, thoughtfulness, and in terms of how I interact with not only my daughter and my children, but also those around me. And then, utilizing technology to maintain relationships and build upon them and really grow in that space that five years ago wasn’t very familiar to any of us, but also critical in this space that we’re all navigating today.
[00:29:30] Tommy Thomas: Final question. If you could tell a younger version of yourself something. What would you tell her?
[00:29:40] Deneé Barracato: I would tell her continue to believe in yourself, continue to trust in the Lord, continue to be curious, continue to embrace life and be proud of your accomplishments, but know that you’ve done them and accomplished those things with so many people behind you and then, continue to embrace those individuals that have come into your life that have made you better.
Rely on them and appreciate them and love them the way the Lord loves you. And, as long as you have those things at the forefront of your mind, hopefully you will inherit what the Lord says that you will inherit at the end of the day. But knowing that you’ve done it with peace and you can go to sleep at night, knowing that you’ve tried your best and you’ve given your best at life and given back to those that are around you and hopefully that’s enough and people appreciate that.
[00:30:48] Deneé Barracato: But my goal in life is always to be a reflection of the Lord and try to do that to the best of my advantage. And if I can’t, if I’m not doing it the right way, Lord, please convict me, please correct me. And I would say that to my younger self is, hey, you’re not going to do this alone.
Believe in yourself but know that you have a responsibility to be a reflection of the Lord. And that’s a big thing to ask, but it’s something that you can do. So that’s what I think. That’s what I would say.
[00:31:19] Tommy Thomas: Thank you for joining us today. If you are a first-time listener, I hope you will subscribe and become a regular. You can find links to all the episodes at our website: www.jobfitmatters.com/podcast.
If there are topics you’d like for me to explore, my email address is [email protected]. Word of mouth has been identified as the most valuable form of marketing. Surveys tell us that consumers believe recommendations from friends and family over all other forms of advertising.
If you’ve heard something today that’s worth passing on, please share it with others. You’re already helping me make something special for the next generation of nonprofit leaders. I’ll be back next week with a new episode. Until then, stay the course on our journey to help make the nonprofit sector more effective and sustainable.
“When making career decisions, I have learned that as my children have gotten older, I cannot think only of myself and what is a good fit for me, I must think about my children and what’s a great fit for them as well.” –Deneé Barracato
Links and Resources
Next Gen Nonprofit Leadership with Tommy Thomas
The Perfect Search – What every board needs to know about hiring their next CEO
Deneé Barracato Bio
Barracato named to NCAA Women’s Basketball Committee
Women of Live 2023 – Deneé Barracato
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