“4H was huge in my life. In addition to competing at a regional level, that’s where I honed a lot of my leadership skills.” -Vonna Laue
[00:00:00] Vonna Laue: I started working when I was 13 at Dairy Queen. And if you work at a fast food restaurant, at least at that time, more than six or nine months, you’re in a leadership position and you’ve got a crew that works with you.
So I had that opportunity. And one of the biggest things looking back on it, and I didn’t actually realize that until our girls got involved, but 4H was huge in my life. And at the time it was fun. I used to horse show and did a lot of the competitions at the county and state level.
But when I then took our daughter to a 4H meeting and realized, wow, this is where I learned a lot of my leadership skills. They operate with Robert’s rules of order and the kids run the meetings and they’re elected to positions. And so I had that opportunity at a really young age.
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[00:00:55] Tommy Thomas: Our guest today is Vonna Laue. Vonna is a distinguished leader in the nonprofit sector, particularly known for her extensive work with churches and ministries. Early in her career, she served as a partner for a national CPA firm specializing in audit, tax, and advisory services for the nonprofit sector.
She later took on the role as Executive Vice President at the Evangelical Council for Financial Accountability, where she focused on enhancing trust within the church and ministry communities. Her experience is widely recognized. She has authored multiple articles, co-authored three books, frequently speaks at national and regional conferences, and in 2010, she was inducted into the Church Management Hall of Fame, underscoring her significant contributions to the field.
[00:01:45] Tommy Thomas: Vonna, Welcome to NextGen Nonprofit Leadership.
[00:01:48] Vonna Laue: Tommy, thanks for having me. It’s great to be here.
[00:01:50] Tommy Thomas: I’ve been looking forward to this for a long time. I first met you; I don’t know how many years ago it was, but, Rich Stearns, the then President of World Vision had asked me to help him find some board members.
[00:02:02] Tommy Thomas: He gave me some parameters and you were the one of the ones that identified. So, I guess that was our first encounter.
[00:02:12] Vonna Laue: It was and that was 2016.
[00:02:14] Tommy Thomas: In the words of Crosby, Stills, Nash Young, so much water has passed underneath the bridge since then.
[00:02:24] Vonna Laue: Amen to that.
[00:02:26] Tommy Thomas: Let’s give us a few start up questions. I’m always curious, and I don’t know these things about you. Before we get too deep into your professional career, take me into your childhood. What was childhood like?
[00:02:39] Vonna Laue: I always enjoy telling people that think about birth order, that I’m a fairly complicated person because I was an only child and that automatically raises some red flags for some people.
[00:02:53] Vonna Laue: And then when I was eight, my parents divorced and both remarried within about a one-year timeframe, and I became a middle child in two families. So, if you’re gonna play the birth order game, I’m gonna give you a lot of information to mull over in that.
[00:03:09] Tommy Thomas: Where was your childhood geographically?
[00:03:13] Vonna Laue: Absolutely. I grew up in South Dakota, which is one of the smallest populated states in the country. There were two stop lights in the town my mom was in and one stop light in the town my dad was in. We may get into it more, but I had the privilege of going to a Christian school. And so, I tell people there were three in my graduating high school class.
It was a definitely small-town America, and everyone knew what you were doing pretty much all the time.
[00:03:46] Tommy Thomas: Now we’ve heard these stories; Even my parents who were raised in Alabama and Georgia, they didn’t have the snow part, but they had the part about walking to school five to six miles a day uphill.
In South Dakota, did you have to walk to school in the snow several miles a day?
[00:04:03] Vonna Laue: I walked to the bus stop, and because I went to a Christian school, we wore skirts and dresses every day. And it didn’t matter if it was 20 above or 20 below. And they also didn’t have snow days when I was a kid.
You went to school unless it was absolutely catastrophic. So yeah, I walked to the bus stop in the snow, in a skirt, many times, every winter.
[00:04:30] Tommy Thomas: Thinking back, what was the greatest gift you think your parents gave to you?
[00:04:36] Vonna Laue: Actually, it was that very thing of education. When my parents, even when they were still married and we were living in a small town, they wanted me to get an education.
And the best way to do that in their mind was through the local Christian school. And so, while my parents were in a mainline denomination and didn’t have a relationship with Christ, that’s where I went to school. And those three years and the education and the relationships that the Lord gave me there were critical for me.
[00:05:09] Vonna Laue: And then when life changed drastically and over the next four years, we moved multiple times and were in different education settings. I kept begging to go back to a Christian school. And so ultimately my seventh-grade year was able to do that, in a different Christian school. And again, they agreed to that because of the education that they felt like I would receive there, but it was through that I came to Christ.
So, I’m a big proponent of Christian education. And subsequently, my parents, grandparents came to Christ. They didn’t know it at the time, they weren’t doing it for that reason, but that was by far the biggest gift they gave me.
[00:05:50] Tommy Thomas: You turned out at least initially as a CPA, was that a dream from high school?
[00:05:57] Vonna Laue: It wasn’t. I don’t remember, sometimes there are people that remember what they wanted to do in elementary school and that’s what they did. We sponsored cadets at the Air Force Academy, and one of those wanted to be a fighter pilot from the time he was five years old, had every plane hanging in his room and to this day he is a fighter pilot.
That wasn’t me. I didn’t have that idea when I was little. When I got into middle school, I was volunteering at a hospital and thought I’d go into nursing and then wasn’t really wild about nursing. And so, when I initially started taking college classes, I thought that I would major in chemistry and physics.
[00:06:37] Vonna Laue: And had a semester that I was able to go to Bible college in Minnesota and wanted to take that opportunity. I knew that I couldn’t finish there, but wanted to go and take some foundational courses and take things that would transfer back to a state university in South Dakota. And when I went, one of the classes that I took was an accounting class.
And I took that class and I thought, this is easy. And then I looked around and realized, not everybody in this class thinks this is easy. Maybe there’s something to that. And so, it was then, and I to this day wish that I had gone back to that professor, and just let him know the way that changed the course of my career.
[00:07:23] Tommy Thomas: Gosh, I remember my two accounting courses in graduate school. I couldn’t say that they were easy. Probably the first one was easier. We were taught our first accounting course by the CFO of Coca Cola Bottling Company in Birmingham. He brought stuff from the office every day to the classroom at night. I think that made accounting maybe a little bit more tolerable for me.
[00:07:45] Vonna Laue: Yeah. Real world application, I think does make it at least a lot more enjoyable.
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[00:07:50] Tommy Thomas: What’s something that people are always surprised to find out about you?
[00:07:53] Vonna Laue: I usually can pull a few of those out. I would say the one I would share with you and your listeners today is, I was apparently the nation’s youngest emergency medical technician and always will be because they passed a regulation not long after I got licensed, but I was 13 when I licensed as an EMT.
[00:08:14] Vonna Laue: So that usually surprises people.
[00:08:17] Tommy Thomas: That’s a good conversation starter.
[00:08:21] Vonna Laue: I thought you might like that one.
[00:08:23] Tommy Thomas: So, you’re out of college now. You’re in accounting. Can you think back to your first management job and when you had somebody reporting to you? What can you tell us about that?
[00:08:37] Vonna Laue: I’m thankful. I’m going to back up a little bit just in the leadership journey because I’m thankful for the opportunities I had even when it wasn’t my career, if you will. I started working when I was 13 at Dairy Queen. And if you work at a fast-food restaurant, at least at that time, more than six or nine months, you’re in a leadership position and you’ve got a crew that works with you.
So, I had that opportunity. And one of the biggest things that looking back on it, and I didn’t realize that until our girls got involved, but 4H was huge in my life. And at the time it was fun. I used to horse show and did a lot of the competitions at the county and state level.
[00:09:23] Vonna Laue: But when I then took our daughter to a 4H meeting and realized, wow, this is where I learned a lot of my leadership skills. They operate with Robert’s rules of order and the kids run the meetings and they’re elected to positions. And so, I have that opportunity at a really young age.
Obviously when I came into the CPA firm, I served there 20 years and over the course of that time, started as a staff accountant and just worked my way up from there into a senior role and a manager role, a partner role, and then ultimately when I left the firm, left as the managing partner at the time of the national firm, so a lot of opportunities and challenges along the way in that, but I think probably the biggest thing is just how important people are and the way that you treat them and the relationships that you develop with them, not in a way that you’re manipulative. But in a way that you truly are investing in them, that will serve you and your organization well, but it goes with them wherever they go beyond there.
[00:10:37] Vonna Laue: So I look at that as an opportunity to make an investment long-term in a person.
[00:10:42] Tommy Thomas: So if we could go back to that last three or four years in the CPA world, and here you are the managing partner, and you let me come into your staff meeting one day and after about five minutes, we dismissed you and I was talking to the staff and I asked them, what’s the most exciting thing about working for Vonna? What do you think they would have said?
[00:11:04] Vonna Laue: It’s a great and scary thought all at the same time. I think that I would take them on the people journey with me, if you will. When I left and moved from our Colorado offices to the California offices, one of the things that really blessed me was one of the staff people that I worked with said, when you traveled with Vonna, she invested in the people in the hotel. When we would go to visit the same client year after year, the hotel clerks knew her because she would take time to visit with them and invest in them. I think sometimes that was annoying to people, and sometimes it was good, but created some interesting and maybe even exciting things along the way.
[00:11:52] Vonna Laue: We had a brand-new staff accountant one time, and we were driving back from an audit between Denver and Colorado Springs, and there was a wreck that happened right in front of us. And this poor staff accountant hadn’t worked there for a week or two, and I pulled over and threw him the keys to the car and my cell phone and told him to call 911.
And I just got out, and he had no idea what this accountant was doing. So I created some excitement, I think, just by the different ways that I would interact with people.
[00:12:22] Tommy Thomas: If I flip that coin, what would they say was the most challenging aspect of working for you?
[00:12:29] Vonna Laue: I tend to do a lot of different things. I think you’ve come to know that about me over the years, Tommy. And I try very hard to let people know that my busyness is my problem and not theirs, but I think that people often are concerned that they’re a bother or they’re concerned they can’t get time.
So, I try to work with the people closest to me frequently on how best to manage. And I’m sure that’s not an easy thing.
[00:13:07] Tommy Thomas: Successful people are often asked, what makes you so successful? I’d like to frame the question this way, what’s a factor that’s helped you succeed that people from the outside probably wouldn’t be aware of?
[00:13:20] Vonna Laue: I’ll start off with the primary one beyond the obvious one and everyone’s the Lord, right? And then, and I 100 percent agree with that. If God had only ever given me what I prayed for, I’d have sure missed out on an incredible amount of opportunity. So that is a given.
Quite honestly. My husband is very instrumental in my success and a lot of people don’t know that because Brian’s behind the scenes and most people don’t know him, but I talk about being raised in a small town and we still laugh about it to this day, but I was terrified to be around people. We went to a football game one time that had a couple thousand people at it.
[00:14:08] Vonna Laue: And I said, would you go get me popcorn? And he said, you can get it yourself. And he wasn’t being rude or mean. He just knew that I needed to grow. And I was like, no, I don’t need it. And he’s like go get your popcorn. And he just has had the foresight over the years to stretch and grow me. And now I think this year I will have probably seven international trips, have the opportunity to speak to hundreds of people at a time, just amazing opportunities and that’s a big part of it.
But on a personal front, I think that the key to that is being willing to be stretched. That’s not easy. It’s a lot easier to go with the routine, to go with the things that are known. But when you’re willing to open yourself up to opportunities to be stretched, to take advantage of uncomfortable situations, you get a lot more opportunity that follows.
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[00:15:11] Tommy Thomas: I’m going to make the assumption here that you’ve had some good mentors in life. Can you take us down that rabbit trail?
[00:15:17] Vonna Laue: I love to talk about mentoring. One of the things that I found throughout a good portion of my career was that it was really hard for me to find a mentor.
And the reason that I say that is because I could find godly women who would invest in me personally and spiritually, but many of them had the perspective of a stay-at-home mom and that they didn’t understand why I had the desire to have a career. I love my girls who are grown now, but always laughed that they would not have wanted me at home with them all the time because I don’t care that you’re two.
You should be able to organize your closet by short sleeve, long sleeve, skirts, dresses, get it organized. So, I had that challenge, with those women that I wanted to speak into that portion of my life. And then when I looked for someone who professionally could invest and develop me, there was almost the opposite of that.
[00:16:21] Vonna Laue: And it was, you got to give everything you have to the job. You’re never going to get ahead if you try to balance family. Now, obviously both of those I’m saying to an extreme, but I just had a really difficult time for a long time finding someone who understood my faith and commitment to family, as well as my desire to be excellent in my career.
And over time, I have done that. Tammy Heim has been a great mentor to me and a good balance of those things. And there have been others, but it has given me a commitment that we find that for other people. So, two things I would say, one is I have a distinction of my own between coaching and mentoring. Coaching I believe is professional in nature.
[00:17:10] Vonna Laue: Men and women can work together in a coaching situation. I personally believe that mentoring often flows over into more personal aspects of your life. And it’s a holistic approach to family and work and all of those things. And my idea with mentoring is that it should be the same gender, because I don’t want to be talking about the difficulties I’m having at home with a male counterpart. That just isn’t appropriate to me.
So, I differentiate those two things based on that. And I know not everyone does, but over the last couple of years have had just the extreme privilege of starting some peer mentoring groups for young ladies. And each group is three young women in similar stages of life, but in different roles and in different organizations.
[00:18:00] Vonna Laue: So, they don’t come in and fix each other’s problems by, oh, you need this software, or you need this vendor. They really listen and help each other problem solve. And then each group has a seasoned leader in it that can contribute maybe some of the stories that she’s encountered over time, or even just to be the brakes like, but you could do that, but you might consider what could happen as a result.
[00:18:25] Vonna Laue: Two years ago, we started with two of those groups, we’re just wrapping up the second year with five, and next month will start 10 groups committed for the following year. So excited about the opportunity to invest in other young women.
[00:18:42] Tommy Thomas: So, let me take that just a little bit further and we may come back to it later.
Board service has been a big part of your life, certainly in the last 20 years. In your mentoring, are you talking to these women about board service and the pros and cons and if you serve, what’s your best contribution kind of thing and trying to give them some opportunities to do that, right?
[00:19:09] Vonna Laue: The first board I served on was not World Vision. I want to remind people, both young people who are getting into board service, get involved in a local community board, whether that is. I served our hospital in Colorado Springs on their governmental committee. Whether it’s a local chapter of some organization, the church network and Christian Leadership Alliance served on some of those, taking the opportunities to get involved in that at a more local level and then work your way up just like you would in almost anything else you do.
You don’t take up woodworking and become a master craftsman overnight. You start small. So, encouraging them to do that and then encouraging boards and leaders to give young people opportunity and don’t expect them to come in with 25 years of experience.
[00:20:10] Vonna Laue: You open the opportunities for them to come in and the things that they will contribute to your board discussions you can’t imagine. So, I’m excited about what the future looks like.
[00:20:27] Tommy Thomas: So, going back to personal leadership for a minute, in the book, It’s How You Play the Game: The 12 Leadership Principles of Dean Smith, leadership principle #10 is making failure your friend. Can you share something from your life where this has been in play?
[00:20:45] Vonna Laue: Nobody likes to fail, but it absolutely is true and the things that you learn from that and I look back on my time as Managing Partner at the firm and what a blessing that was and how gracious those partners were with me, because I would say, at least one of my biggest failures was just in how I handled the people involved there.
And I just got done saying I love people and I do, but I will say all of those leaders are incredibly successful people and, no, I don’t mean anything bad by this for those that are in a professional service firm, but it is so true that it’s like herding cats because they all have their own realm and their own domain.
[00:21:33] Vonna Laue: And they’re really good at that. And I wasn’t really good at bringing them all together at times and helping us find a strategic vision to go forward in, in one direction where we were all pulling in the same way. And so when I hear that quote, that’s one of the things that I think about. And that’s been a benefit to me in the years after that to look at, how do we get people to pull in the same direction when they have vested interests in a number of different ways? And now I serve in a mission sending organization. And there’s some similarity there when you’ve got global workers that have their own domain in many parts of the world.
God used that to equip me for some of the decisions that have to be made in this setting.
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[00:22:16] Tommy Thomas: Going back to your mentoring thing for a minute, are you introducing failure to these young women?
[00:22:23] Vonna Laue: I would say what I have found is that they’re introducing some of their own failures and learning from each other and encouraging each other and the opportunity that it provides those of us that are the season leaders is to say, hey, like this isn’t a bad thing. This is difficult. And you would have wanted to avoid this, but this is part of your growing and part of your maturing as a leader and to provide some insights there and embrace it and let them learn from each other. I would say that’s probably been the best part of the failure within those groups.
[00:23:03] Tommy Thomas: Frederick Wilcox said progress always involves risk. You can’t steal second base with your foot on first. What’s the biggest risk you’ve ever taken and how did it turn out?
[00:23:17] Vonna Laue: One of the things that I have thought about over the years and comes from the lessons that I’ve talked about where I was glad, I didn’t know, taking the Managing Partner role was a huge risk at the time.
I remember vividly sitting with my husband and saying that if I take this role, there’s no going back. Like you don’t just leave that and go back into the setting where you were before. And we prayed about it and really felt like that’s what we were supposed to do. And that was a huge blessing.
[00:23:52] Vonna Laue: It was a challenge, like I’ve just said, but it was a huge blessing. And then, even bigger than that was the year that I left the firm and that was God saying, you’ve done what I’ve called you to do here, and now it’s time to leave. And I had three arguments for the Lord, and Tommy, I don’t know if you’ve ever argued with the Lord.
If you haven’t, I don’t suggest it. You’re not going to win. So just save your breath. But I had three arguments for him. Number one was I was a lifer. I’ve told everyone for years, I’m at this firm until retirement. I love it. I’m here. And he said, no. And I said, my second argument was this is economically stupid because he wasn’t calling me to something.
[00:24:42] Vonna Laue: He was calling me away from something. And he reminded me of that cattle on a thousand hills. And I was like, ah, yep. He’s got that too. And then my third argument was just a little more logistical and operational. And that was that our oldest was headed to college, but our youngest was headed to high school.
And I just said to him, Lord, you can interrupt. My husbands in my life, but let’s not mess with our daughter going into high school. Give me four more years and maybe, and he said, no. And so, without having a job, I was supposed to give 12 months’ notice. I went to the partners September 1st of that year and said to them, I believe this is a matter of obedience.
[00:25:23] Vonna Laue: And I think if I don’t do it, it’s going to be detrimental to the firm and detrimental to our family. And they were gracious and agreed. And so, I wrapped up in four months. I had 150 or so meetings to tell clients I was leaving, and the firm was fine, network people, that I had connections with that I was moving on.
And of course, what’s the first question everyone asks you is, so what are you going to do? And this left-brain analytical type A personality had to look at them all 150 times and say, I don’t know. And that was a challenge, but it was exactly what God called us to do at that point in time. And I’m glad that while I’m not always faithful and following through, I’m glad that we did that.
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[00:26:14] Tommy Thomas: Join us next week as we continue this conversation with Vonna Laue. Vonna shares insights from her new book, Glad I Didn’t Know, which explores lessons learned from life’s challenges and unexpected blessings. She discusses the importance of having people who speak truth into a leader’s life, the critical role of team dynamics, and the necessity of balancing personal and professional health. Vonna also reflects on the increasing significance of risk management and the impact of artificial intelligence in the nonprofit sector. Tune in for an engaging discussion on leadership, resilience, and growth.
“It’s a lot easier to go with the routine, to go with the things that are known. But when you’re willing to open yourself up to uncomfortable situations, you get stretched and a lot more opportunity follows.” -Vonna Laue
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