“As a communications person in a nonprofit, your title should not be ‘VP for Communications’ or ‘Director of Communications’. It should simply be ‘Benevolent Opportunist’. You are looking for opportunities to promote the organization in a way that is credible that journalists or others and the public are going to learn from and respect.” -Dean Owen
1:27: How the assassination of John F. Kennedy influenced Dean’s career decision
2:27: Undergraduate work at UC – Berkeley and first job in journalism.
7:04: Dean’s first management position
10:06: What is difficult about working for Dean Owen?
11:54: Communications and the nonprofit sector
17:23: Data-driven story telling
19:46: Communications challenges at World Vision
21:42: Bob Sieple’s (World Vision President) first Op-Ed piece
“I like to challenge people. I like to push people to nudge them to do better, to look for different angles, to look for different aspects of a story, and to look ahead to things that might be coming down the road for the individuals or the issues that they’re writing about.” -Dean Owen
Links and Resources
Next Gen Nonprofit Leadership with Tommy Thomas
Now is Too Late – Survival in an Era of Instant News by Gerald R. Baron
November 22, 1963: Reflections on the Life, Assassination, and Legacy of John F. Kennedy by Dean Owen
Listen to Next Gen Nonprofit Leadership with Tommy Thomas on: